Work

Finding your balance in the products and services debate

Year: 2003

Type: article

Source: Communications of the ACM

DOI: 10.1145/636772.636786

Author: Michael Cusumano

Institution: Massachusetts Institute of Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972060587

FWCI: 2.652

Cites:

Cited by: 20

Related to: 10