Work

Consumer Awareness and Use of Product Review Websites

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2005.10722109

Author: Ainsworth Anthony Bailey

Institution: University of Toledo

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972070459

FWCI: 4.859

Cites: 59

Cited by: 150

Related to: 10