Work

Clarifying the impact of product scarcity and perceived uniqueness in buyers' purchase behavior of games of limited-amount version

Year: 2014

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2013-0084

Authors: Hsiu-Ju Chen, Tzu-Hui Sun

Institution: I-Shou University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972074276

FWCI: 4.264

Cites: 55

Cited by: 59

Related to: 10