Work

Developing a decision model for brand naming using Delphi method and analytic hierarchy process

Year: 2013

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555851311314013

Authors: Pi‐Fang Hsu, Fang‐Lei Lin

Institution: Shih Hsin University

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972131000

FWCI: 4.548

Cites: 27

Cited by: 38

Related to: 10