Work

Consumer scapegoating during a systemic product-harm crisis

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2011.645859

Authors: Hongzhi Gao, John G Knight, Hongxia Zhang, Damien Mather, Lay Peng Tan

Institutions: Victoria University of Wellington, University of Otago, Peking University, Macquarie University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: University of Victoria, Victoria University of Wellington, Peking University

OpenAlex ID: W1972199289

FWCI: 8.221

Cites: 60

Cited by: 54

Related to: 10