Work

A new measure of brand personality

Year: 2009

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2008.12.002

Authors: Maggie Geuens, Bert Weijters, Kristof De Wulf

Institutions: Ghent University, Vlerick Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972261352

FWCI: 53.56

Cites: 76

Cited by: 660

Related to: 10