Work

Accounting for the long-term effects of a marketing contact

Year: 2009

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2009.12.021

Author: Edward C. Malthouse

Institution: Northwestern University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972409290

FWCI: 3.111

Cites: 28

Cited by: 9

Related to: 10