Work

Consumer brand relationships: an investigation of two alternative models

Year: 2008

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-008-0115-z

Authors: Einar Breivik, Helge Thorbjørnsen

Institution: Norwegian School of Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1972575655

FWCI: 19.6

Cites: 92

Cited by: 184

Related to: 10