Work

Emerging Marketing Strategies in a Changing Macroeconomic Environment: A Commentary

Year: 1992

Type: article

Source: International Marketing Review

DOI: 10.1108/02651339210009289

Author: Jagdish N. Sheth

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972605896

FWCI: 8.467

Cites: 4

Cited by: 34

Related to: 10