Work

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

Year: 1994

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1943.10673457

Author: Siva K. Balasubramanian

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972697158

FWCI: 1.882

Cites: 38

Cited by: 682

Related to: 10