Work

It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion

Year: 2006

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.70.4.056

Authors: Joann Peck, Jennifer Wiggins

Institutions: University of Wisconsin–Madison, Kent State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972881006

FWCI: 16.16

Cites: 39

Cited by: 428

Related to: 10