Work

The Effects of Idealized Advertising Imagery on Social Comparisons, Psychological and Emotional Outcomes, and Consumer Vulnerability: A Conceptual Model

Year: 2011

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2011.620494

Authors: Stevie Watson, Cassandra D. Wells, Elania Jemison Hudson

Institutions: University of Dayton, Morehouse College

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972897267

FWCI: 5.554

Cites: 52

Cited by: 18

Related to: 10