Work

Comparative advertising: citing or not the leading brand and its price

Year: 2013

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-02-2013-0454

Authors: Christian Dianoux, Jean‐Luc Herrmann, Helen Zeitoun

Institutions: Université de Lorraine, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1972968286

FWCI: 3.959

Cites: 48

Cited by: 10

Related to: 10