Work

When Advertising and Public Relations Converge: An Application of Schema Theory to the Persuasive Impact of Alignment Ads

Year: 1999

Type: article

Source: Journalism & Mass Communication Quarterly

DOI: 10.1177/107769909907600303

Authors: Toni L. Schmidt, Jacqueline C. Hitchon

Institution: University of Wisconsin–Madison

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973009372

FWCI: 1.385

Cites:

Cited by: 37

Related to: 10