Work

Revisiting low price guarantees: Does consumer versus retailer governance matter?

Year: 2012

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-012-9178-1

Authors: Adilson Borges, Barry J. Babin

Institutions: Reims Management School, Louisiana Tech University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973059641

FWCI: 2.736

Cites: 23

Cited by: 19

Related to: 10