Work

The effect of art‐parody and art‐infusion advertisements focusing on product type and regulatory focus

Year: 2010

Type: article

Source: Asian Journal on Quality

DOI: 10.1108/15982681011051840

Authors: Jae‐Young Moon, Jun‐Sik Kwak

Institution: Dongseo University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973116589

FWCI:

Cites: 14

Cited by: 9

Related to: 10