Work

A portfolio approach to account profitability

Year: 1984

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(84)90006-3

Authors: Alan J. Dubinsky, Thomas N. Ingram

Institution: University of Kentucky

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973124672

FWCI: 1.604

Cites: 17

Cited by: 54

Related to: 10