Work

La participation ordinaire. Mieux comprendre le vécu du consommateur pour faciliter son adhésion

Year: 2013

Type: article

Source: Revue française de gestion

DOI: 10.3166/rfg.234.151-166

Authors: Florence Benoit-Moreau, Audrey Bonnemaizon, Sandrine Cadenat

Language: French

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973147128

FWCI: 6.934

Cites:

Cited by: 15

Related to: 10