Work

Bridging the segmentation theory/practice divide

Year: 2009

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725709x429728

Authors: Sally Dibb, Lyndon Simkin

Institutions: The Open University, Oxford Brookes University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973162341

FWCI: 8.295

Cites: 2

Cited by: 76

Related to: 10