Work

Managing the most important assets: Brand equity

Year: 1992

Type: article

Source: Strategy and Leadership

DOI: 10.1108/eb054384

Author: David A. Aaker

Institution: University of California, Berkeley

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973180990

FWCI:

Cites:

Cited by: 105

Related to: 10