Work

Co-creation of value — towards an expanded paradigm of value creation

Year: 2009

Type: article

Source: Marketing Review St Gallen

DOI: 10.1007/s11621-009-0085-7

Author: Venkat Ramaswamy

Institution: University of Michigan

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973195099

FWCI: 9.337

Cites: 3

Cited by: 179

Related to: 10