Work

Consumer Behavior in China: An Exploratory Study of Two Cities

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of Asia-Pacific Business

DOI: 10.1300/j098v05n04_03

Authors: Eugene H. Fram, Lu Le, David McHardy Reid

Institutions: Rochester Institute of Technology, University of Shanghai for Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973276540

FWCI: 1.24

Cites: 21

Cited by: 12

Related to: 10