Work

Erratum

Year: 1986

Type: erratum

Source: European Journal of Marketing

DOI: 10.1108/eum0000000004634

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973348356

Cites: 18

Cited by: 35

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