Work

Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services

Year: 2011

Type: article

Source: Journal of Financial Services Marketing

DOI: 10.1057/fsm.2011.20

Authors: Taejun Lee, Wonjun Chung, Christopher Paik

Institution: Bradley University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973437129

FWCI: 0.928

Cites: 67

Cited by: 9

Related to: 10