Work

Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?

Year: 2013

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2013.795122

Authors: Sara Rosengren, Micael Dahlén, Erik Modig

Institution: Stockholm School of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973486025

FWCI: 12.88

Cites: 45

Cited by: 53

Related to: 10