Work

Loss Leader Pricing and Rain Check Policy

Year: 1987

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.6.4.358

Authors: James D. Hess, Eitan Gerstner

Institutions: North Carolina State University, Georgetown University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973549258

FWCI: 1.792

Cites: 28

Cited by: 185

Related to: 10