Work

Segmenting the Banking Market by Account Usage

Year: 1985

Type: article

Source: Journal of Professional Services Marketing

DOI: 10.1300/j090v01n01_19

Authors: Erdener Kaynak, Ugur Yavas

Institutions: Mount Saint Vincent University, King Fahd University of Petroleum and Minerals

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973556726

FWCI: 1.59

Cites: 1

Cited by: 25

Related to: 10