Work

University Marketing: A Professional Service Organization Perspective

Year: 1996

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1300/j050v07n02_01

Authors: Jane Licata, Gary L. Frankwick

Institutions: Louisiana State University, Oklahoma State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973601161

FWCI: 5.443

Cites: 25

Cited by: 38

Related to: 10