Work

A cross-national investigation of price and brand as determinants of perceived product quality.

Year: 1976

Type: article

Source: Journal of Applied Psychology

DOI: 10.1037//0021-9010.61.4.533

Authors: Robert A. Peterson, Alain J. Jolibert

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973639770

FWCI: 2.308

Cites: 10

Cited by: 47

Related to: 10