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Innovation Strategy, Process and Performance in the Commercial Banking Industry

Year: 2003

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2003.9728247

Author: Ian Alam

Institution: SUNY Geneseo

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973663388

FWCI: 11.93

Cites: 76

Cited by: 55

Related to: 10