Work

Consumer perceptions of refund depth and competitive scope in price-matching guarantees: effects on store patronage

Year: 2003

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(03)00038-1

Authors: Monika Kukar-Kinney, Rockney G Walters

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973721799

FWCI: 13.26

Cites: 43

Cited by: 88

Related to: 10