Work

Research Issues in Building Brand Equity and Global Brands in the PC Market

Year: 2007

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725707x178602

Authors: Len Tiu Wright, Cindy Millman, Lynn M. Martin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973769593

FWCI:

Cites:

Cited by: 20

Related to: 10