Work

Implementing marketing in a high-tech business

Year: 1993

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(93)90003-p

Authors: Kevin Romer, Doris C. Van Doren

Institutions: Westinghouse Electric (United States), Loyola University Maryland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973787153

FWCI:

Cites: 5

Cited by: 10

Related to: 10