Work

Increased Sales and Thefts of Candy as a Function of Sales Promotion Activities: Preliminary Findings

Year: 1995

Type: article

Abstract: We used an A-B-A design to evaluate the effects of two commonly used promotional activities-price reduction and increased exposure, in combination and separately-on sales and thefts of candy at a grocery store. The combination of activities and the increased exposure condition produced the greatest increases in sales. The combination of activities was also associated with the greatest increase in thefts.

Source: Journal of Applied Behavior Analysis

DOI: 10.1901/jaba.1995.28-81

Authors: Ned Carter, Angeli Kindstedt, Lennart Melin

Institution: Uppsala University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funder: Uppsala Universitet

OpenAlex ID: W1973793130

FWCI:

Cites: 3

Cited by: 9

Related to: 10