Work

Understanding the co-creation effect: when does collaborating with customers provide a lift to service recovery?

Year: 2011

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-011-0274-1

Authors: Anne L. Roggeveen, Michael Tsiros, Dhruv Grewal

Institutions: Babson College, University of Miami, Alba Graduate Business School, The American College of Greece

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973817125

FWCI: 20.33

Cites: 54

Cited by: 322

Related to: 9