Work

Reviving brand loyalty: A reconceptualization within the framework of consumer-brand relationships

Year: 1997

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/s0167-8116(97)00021-9

Authors: Susan Fournier, Julie L. Yao

Institution: Harvard University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1973844561

FWCI: 11.42

Cites: 55

Cited by: 726

Related to: 8