Work

Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self

Year: 2007

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2007.06.029

Author: Arch G. Woodside

Institution: Boston College

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974084804

FWCI: 10.63

Cites: 41

Cited by: 52

Related to: 10