Work

High‐tech corporate branding: lessons for market research in the next decade

Year: 2004

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522750410530002

Authors: Julie Schoenfelder, Phil Harris

Institution: Manchester Metropolitan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974090738

FWCI: 4.963

Cites: 37

Cited by: 35

Related to: 10