Work

Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA

Year: 1999

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/08876049910266068

Authors: John B. Ford, Mathew Joseph, Beatriz Joseph

Institutions: Old Dominion University, Georgia College & State University, RMIT University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1974418097

FWCI: 11.55

Cites: 23

Cited by: 358

Related to: 10