Work

IMC strategies in new high technology product launches

Year: 2009

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500910944986

Authors: Susanna Winter, Sanna Sundqvist

Institution: Lappeenranta-Lahti University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1974422121

FWCI: 3.107

Cites: 52

Cited by: 13

Related to: 10