Work

The Effects of Environmental Concern on Purchase of Green Products in Retail

Year: 2015

Type: conference-paper

Abstract: Current analysis evaluates the influence of environmental concern in people's retail buying behavior of green products. The objective was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a low influence his behavior.

Source: Procedia - Social and Behavioral Sciences

DOI: 10.1016/j.sbspro.2015.01.019

Authors: Sergio Silva Braga Junior, Dirceu da Silva, Marcelo Luiz D.S. Gabriel, Waleska Reali de Oliveira Braga

Institutions: Universidade Estadual Paulista (Unesp), Universidade Nove de Julho

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

Funders: Fundação de Amparo à Pesquisa do Estado de São Paulo, Conselho Nacional de Desenvolvimento Científico e Tecnológico

OpenAlex ID: W1974489157

FWCI: 17.94

Cites: 17

Cited by: 92

Related to: 10