Work

Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share

Year: 2009

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-009-0146-0

Authors: Matthew A. Waller, Brent D. Williams, Andrea Heintz Tangari, Scot Burton

Institutions: University of Arkansas at Fayetteville, Texas Christian University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974555435

FWCI: 9.332

Cites: 58

Cited by: 54

Related to: 10