Work

Understanding the younger Singaporean consumers’ views of western and eastern brands

Year: 2002

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/13555850210764954

Authors: Aron O’Cass, Kenny Lim

Institution: University of Newcastle Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974577446

FWCI: 2.949

Cites: 95

Cited by: 89

Related to: 10