Work

Consumers' Attitudes Towards Professional Advertising in Hong Kong

Year: 1997

Type: article

Study design: Observational Study

Source: Services Marketing Quarterly

DOI: 10.1080/15332969.1997.9985272

Author: Alan Kai Ming Au

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974782900

FWCI: 1.158

Cites: 9

Cited by: 6

Related to: 10