Work

Who Is the Customer in the “Customer Value?” Inherent Problems in the Marketing of Advertising Media

Year: 2009

Type: article

Source: The International Journal on Media Management

DOI: 10.1080/14241270903278850

Author: Mart Ots

Institution: Jönköping University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974825013

FWCI:

Cites: 52

Cited by: 8

Related to: 10