Work

Cross-Cultural Understandings of “Face” and their Influence on Luxury Brand Consumption: A Comparison of British and Korean Attitudes and Practices

Year: 2011

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2011.10593081

Author: Yoosun Hann

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974836067

FWCI: 2.088

Cites: 26

Cited by: 15

Related to: 10