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It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom

Year: 2012

Type: article

Source: Environmental Communication

DOI: 10.1080/17524032.2012.724022

Author: Lauren M. Baum

Institution: University of North Carolina at Chapel Hill

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Lipscomb University, University of North Carolina at Chapel Hill

OpenAlex ID: W1974906364

FWCI: 9.125

Cites: 23

Cited by: 197

Related to: 10