Work

Marketing Strategy and the Internet: An Organizing Framework

Year: 2002

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/009207002236907

Authors: P. R. Varadarajan, M. S. Yadav

Institution: Texas A&M University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1974987463

FWCI: 63.61

Cites: 74

Cited by: 329

Related to: 10