Work

Scripting markets: From value propositions to market propositions

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.06.038

Authors: Kaj Storbacka, Suvi Nenonen

Institution: Hanken School of Economics

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1975154776

FWCI: 23.67

Cites: 101

Cited by: 231

Related to: 10