Work

E‐CRM: customer relationship marketing in the hotel industry

Year: 2003

Type: article

Source: Managerial Auditing Journal

DOI: 10.1108/02686900310469961

Authors: Diana Luck, Geoff Lancaster

Institution: London Metropolitan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1975168565

FWCI: 3.893

Cites: 57

Cited by: 103

Related to: 10